Site audits
Turn a technical crawl into a work plan
Check important pages for access, indexing, redirects, links, titles, and mobile performance. Group repeated findings by cause, prioritize by impact, and assign a specific next action.
The starting point
Before you begin.
A technical audit checks whether important pages can be reached, understood, and used. Start with pages that matter to visitors and business goals, rather than trying to fix every warning in a crawl.
The process
How to put it into practice.
- Inventory priority URLs and verify that visitors and search engines can access them.
- Check status codes, indexing signals, canonical links, internal links, mobile display, and performance.
- Group repeated findings by cause, assign owners, and verify corrections on representative pages.
Create an inventory of priority URLs. Check response codes, indexing and canonical signals, internal links, mobile rendering, and representative page performance. Group repeated issues by their cause, document a sample URL and proposed fix, and retest after the change.
A practical example
What this could look like.
If many pages share an incorrect canonical tag, one template change may fix the underlying issue.
Review the work.
Keep the evidence behind your decision: the pages you checked, the date range, the data source, and any assumptions. If you make a change, record what changed and check it again using the same method where possible.
Search visibility can move for many reasons, so compare relevant periods and avoid attributing an inquiry or ranking change to one action without supporting evidence.
What to keep in mind.
A crawler’s warning is a prompt to investigate, not proof that a change will improve rankings.
Common questions
Frequently asked questions.
Does a crawler warning mean Google has a problem?
Not always. Check the affected page and relevant Google documentation or Search Console data before treating the warning as a confirmed issue.
Should a small site audit every URL manually?
Start with important templates and representative pages. Expand the review when patterns or business risks warrant it.
What to do next.
Choose one relevant page or question, document what you find, and agree on the next action before expanding the work. Review the result using the data available to your business.
For the fundamentals, read what SEO is and how it works. If you need hands-on help, explore my SEO services.