Site audits
Write an actionable audit report
For each priority issue, show affected examples, why it matters, a recommended fix, and an owner. Separate confirmed findings from assumptions and record what needs rechecking.
The starting point
Before you begin.
An audit is useful when someone can decide what to do with it. A long list of technical labels is less helpful than a short set of supported priorities with clear owners.
The process
How to put it into practice.
- Summarize the business goal and the scope of pages and tools examined.
- For each priority, show evidence, affected examples, the suggested action, and the person responsible.
- Separate completed fixes from pending work and define how each change will be checked.
State the goal, date, tools, and pages reviewed. For each priority, include evidence, affected examples, possible visitor or search impact, a recommendation, and a verification step. Distinguish confirmed problems from hypotheses and record when an issue is resolved.
A practical example
What this could look like.
A report can show three broken service-page links, their source pages, and a specific correction for the website owner.
Review the work.
Keep the evidence behind your decision: the pages you checked, the date range, the data source, and any assumptions. If you make a change, record what changed and check it again using the same method where possible.
Search visibility can move for many reasons, so compare relevant periods and avoid attributing an inquiry or ranking change to one action without supporting evidence.
What to keep in mind.
Do not imply a technical issue caused lost revenue unless the evidence supports that conclusion.
Common questions
Frequently asked questions.
Should the report include every crawler warning?
Keep the full export available, but put the issues that affect meaningful decisions in the main report. Group repeated template issues together.
How do I prove a fix worked?
Recheck the affected URLs and the specific issue after deployment. Search performance can take longer to change and may be influenced by other factors.
What to do next.
Choose one relevant page or question, document what you find, and agree on the next action before expanding the work. Review the result using the data available to your business.
For the fundamentals, read what SEO is and how it works. If you need hands-on help, explore my SEO services.