Link building
Build on pages that earn attention
Identify useful resources, projects, or community work that already attract relevant mentions. Develop genuinely useful material and build real relationships with appropriate organizations.
The starting point
Before you begin.
Relevant mentions often come from useful work and real relationships: a resource worth citing, a project partners want to share, or a contribution to a community.
The process
How to put it into practice.
- Find useful resources, original work, or community activities your business can genuinely share.
- Identify relevant partners, industry organizations, and publications with a real reason to mention it.
- Approach people personally, explain the value, and track responses without buying manipulative links.
Identify pages or activities that already help your audience. Make sure the destination is accurate and accessible, then find organizations or publications with a genuine connection to the subject. Personalize any outreach and keep a record of what was sent and whether the recipient wants follow-up.
A practical example
What this could look like.
A local guide or community event may earn a mention from an organization that serves the same audience.
Review the work.
Keep the evidence behind your decision: the pages you checked, the date range, the data source, and any assumptions. If you make a change, record what changed and check it again using the same method where possible.
Search visibility can move for many reasons, so compare relevant periods and avoid attributing an inquiry or ranking change to one action without supporting evidence.
What to keep in mind.
Avoid automated mass outreach and schemes that trade payment for links intended to manipulate rankings.
Common questions
Frequently asked questions.
Should I pay for links to improve rankings?
Avoid link schemes intended to manipulate search rankings. Paid placements should be disclosed and use the appropriate link attributes.
What can a small business offer?
Depending on the business, useful contributions may include an original guide, local event, expert explanation, or legitimate partnership.
What to do next.
Choose one relevant page or question, document what you find, and agree on the next action before expanding the work. Review the result using the data available to your business.
For the fundamentals, read what SEO is and how it works. If you need hands-on help, explore my SEO services.