AI-assisted SEO
Keep people responsible for content
Start with a brief grounded in the audience, business context, and evidence. Use AI to help organize or draft, then check accuracy, originality, and voice before publication.
The starting point
Before you begin.
AI can speed up research and drafting, but it cannot supply genuine client experience or verify facts without appropriate sources. A human brief gives the work a purpose and boundaries.
The process
How to put it into practice.
- Prepare a brief with audience questions, approved facts, sources, and the intended next step.
- Use AI to assist with structure or drafting, then check every claim against reliable evidence.
- Edit for the business’s actual experience and review the final copy before publication.
Define the reader’s question, the business’s actual expertise, approved sources, and the intended next step. After drafting, check claims, links, examples, and quotes against evidence. Edit for clarity and the organization’s voice, then obtain any required review before publishing.
A practical example
What this could look like.
A service guide can use AI for an outline while the team supplies the real process, photographs, and verified details.
Review the work.
Keep the evidence behind your decision: the pages you checked, the date range, the data source, and any assumptions. If you make a change, record what changed and check it again using the same method where possible.
Search visibility can move for many reasons, so compare relevant periods and avoid attributing an inquiry or ranking change to one action without supporting evidence.
What to keep in mind.
Do not invent client outcomes, quotations, citations, or expertise to make a page sound authoritative.
Common questions
Frequently asked questions.
Can AI help draft a blog post?
Yes. It can assist with an outline or draft, provided a person checks the content for accuracy, usefulness, originality, and the organization’s requirements.
Should I include client quotes generated by AI?
No. Use actual authorized quotations and confirm that any edits preserve the speaker’s meaning.
What to do next.
Choose one relevant page or question, document what you find, and agree on the next action before expanding the work. Review the result using the data available to your business.
For the fundamentals, read what SEO is and how it works. If you need hands-on help, explore my SEO services.